Pictured is Patagonia's Chicago location

Outdoor clothing and gear retailer Patagonia is headed to the Gulch. The company plans to open its first Tennessee brick-and-mortar storefront in a "refurbished 1950s-era industrial supply warehouse" at 601 Overton St.

The Nashville location's first day of business is March 1.

Patagonia will celebrate the new store with a grand opening party featuring live music, food and drinks at 6 p.m. Feb. 28. You can RSVP for the event here.

"We look forward to getting to know you and becoming a valued part of the community by hosting store events and supporting local environmental efforts through our grants and volunteer programs," the company said in the announcement.

The company said it hopes to keep most of the original details of the space intact. Nashville businesses Southern Lights Electric, New Hat, Oil and Lumber, and Matthew Sharer will assist with finish work.

Stay tuned for more grand opening news and other store happenings on the Nashville location's Instagram. The company is also planning multiple hiring events beginning Jan. 15.

See a photo of the building below:

Patagonia Nashville

Photo courtesy of Patagonia / Photographer: @johnbrownphotography

Dylan Skye Aycock is a Nashville-based journalist and photographer. As a reporter for Rover, Aycock follows transportation, housing and retail trends, as well as other hyperlocal and city-wide issues that affect residents in Green Hills and Belle Meade.

She previously contributed written and visual content to The Murfreesboro Pulse, American Songwriter Magazine and The Tennessean. Aycock earned a journalism degree from Middle Tennessee State University, where she honed her craft as editor-in-chief of Sidelines, the university's student-run publication. When she's not out on assignment or live-tweeting city council meetings, you can find her discovering new local spots or catching a show at one of Nashville's many music venues.


(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.